Hiring the Right People at the Right Time

In an industry driven more and more by technology, automation, and artificial intelligence, success still hinges on something very tricky:  humans.

Ugh, humans; we’re a mess. We bounce back and forth in a never-ending cycle between failure and success, mediocrity and greatness, logic and delusion, and just about every state in between.

Read More

2017 at IFP: A Year in Review

We started this year with a commitment to focus on three distinct areas: communication, data, and training. I’m pleased to say that over the past 12 months, we’ve made major strides in all three areas, in addition to a few others.

Read More

Not Using Facebook Ads? You’re a Lunatic.

If I were selling you a Rolex, would you rather pay me $6,000 or $120 for it? Maybe I have a Ferrari I’m getting rid of and I want to give you the option to take it off my hands for either $200,000 or $4,000.

Read More

Comfort Is Killing Your Practice

Comfort – it’s what happens when you stop showing up to your not-so-new-anymore job 30 minutes early. It’s what happens when you start letting yourself eat in the car because the new car smell has worn off.

Read More