Hiring the Right People at the Right Time

In an industry driven more and more by technology, automation, and artificial intelligence, success still hinges on something very tricky:  humans.

Ugh, humans; we’re a mess. We bounce back and forth in a never-ending cycle between failure and success, mediocrity and greatness, logic and delusion, and just about every state in between.

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Blog Series: Truths About Branding for Financial Advisors (Part 3 of 3)

Welcome to part 3 of my 3-part series about branding truths for financial advisors. If you missed them, be sure to check out Part 1 and Part 2.

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2017 at IFP: A Year in Review

We started this year with a commitment to focus on three distinct areas: communication, data, and training. I’m pleased to say that over the past 12 months, we’ve made major strides in all three areas, in addition to a few others.

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Blog Series: The Truth About Branding for Financial Advisors (Part 2 of 3)

In this series about branding for financial advisors, we explore some blunders, steps to improve an advisor’s brand presence, and – for the uninitiated – where to get started.

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Not Using Facebook Ads? You’re a Lunatic.

If I were selling you a Rolex, would you rather pay me $6,000 or $120 for it? Maybe I have a Ferrari I’m getting rid of and I want to give you the option to take it off my hands for either $200,000 or $4,000.

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Comfort Is Killing Your Practice

Comfort – it’s what happens when you stop showing up to your not-so-new-anymore job 30 minutes early. It’s what happens when you start letting yourself eat in the car because the new car smell has worn off.

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The Truth About Branding for Financial Advisors Part 1

This month’s article of Cut The Wire is the first of three articles brought to you by the IFP Design Group, IFP’s in-house team of experienced and incredibly passionate branding, design, and marketing strategists and consultants.

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