Cut The Wire

From the brains at IFP

Not Using Facebook Ads? You’re a Lunatic.

July 15, 2017 | Author: Chris Hamm

If I were selling you a Rolex, would you rather pay me $6,000 or $120 for it? Maybe I have a Ferrari I’m getting rid of and I want to give you the option to take it off my hands for either $200,000 or $4,000. Which price would you prefer? You’d probably agree that these …

Top 3 Land Mines to Avoid When Changing Firms

June 15, 2017 | Author: Ned Van Riper

1. A Misaligned Business Model: Advisors serve client niches and don’t try to be all things to all clients, as do firms. More and more Financial Advisors are serving client niches and finding a great deal of success in being a specialist to their clients. Some Advisors cater to small business owners setting up for …

Comfort Is Killing Your Practice

June 5, 2017 | Author: Chris Hamm

Comfort – it’s what happens when you stop showing up to your not-so-new-anymore job 30 minutes early. It’s what happens when you start letting yourself eat in the car because the new car smell has worn off. It’s even what happens when you decide to pass a little gas on the couch next to your …

Avoiding Insurance Could Be Costing You

June 1, 2017 | Author: Jayne Alford

It’s 2017 and at the time of writing this blog post a new administration is heading into the White House. No matter your political preference, there will be no end to the ‘noise’. There isn’t a doubt in my mind there will be countless other interesting issues and events unfolding as the year moves forward …

Building the Blog of Your Dreams

January 3, 2017 | Author: Max Griendling

Before I was the gatekeeper for everything involving content at IFP, I worked at a marketing agency in Tampa. While I worked there, it was my sole responsibility to ensure that each time a client started a blog, it hit the ground running and continued to captivate their target audience for years to come. In …

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