Advisors IFP [print-me]

IFP’s Broker-Dealer Application Approved by FINRA

by Max Griendling

Tampa, FL, 2/1/2019 – Independent Financial Partners (IFP), currently a hybrid registered investment adviser (RIA) and office of supervisory jurisdiction (OSJ) with LPL Financial, has been approved by FINRA to launch the firm’s broker-dealer, IFP Securities, LLC.

IFP submitted a new member application to FINRA in July of 2018 as the first step of a mutually agreed upon separation from LPL. After approximately 6 months of collaboration with FINRA, which included an in-person interview between IFP’s executive team and FINRA representatives, IFP’s application has been approved.

The firm will officially transition its network of advisors starting in April, after which IFP will be truly independent.

“This is a momentous occasion for IFP, since we played with the idea of starting our own broker-dealer over 4 years ago,” exclaims Hamm. “After years of research later, we informed LPL in February of last year of our intentions, submitted our new member application in July, and we’ve now received the approval from FINRA of our new entity. This is the first step of a dream come true.”

Between now and April, IFP will be finalizing the platform the firm is building in conjunction with Pershing while also preparing its advisors for the transition. On the technology side, IFP is putting the finishing touches on a brand-new proprietary advisor interface, Advisor[X], which the firm has built to make the lives of its advisors easier. Bill Hamm’s son Chris, the firm’s Chief Operating Officer, is invigorated by what lies ahead.

As he puts it, “I sit in meetings every day and tell our employees, if only people could see what we’re building. We’re truly going to disrupt the independent broker-dealer and RIA industry, and for the past year or more we’ve just had to keep our heads down and keep working. Meanwhile we’ve got competitors trying to recruit our people, doubters and skeptics telling us all the reasons this won’t work, and so on. Soon, though, people are going to see what we’ve been up to. And I can’t tell you how excited and proud I am to work for a firm that is going to bring some serious positive changes to the way firms like ours service financial advisors and their clients.”

About IFP
IFP is an SEC Registered Investment Adviser (RIA) and an Office of Supervisory Jurisdiction (OSJ), and works directly with its network of financial advisors to provide them technological, compliance, marketing, business development, and operational support. As of Dec. 31, 2017, IFP’s advisors have more than $40 billion in assets under advisement. The firm has annually earned the trusted CEFEX certification for investment support services for adhering to the industry’s best practices since 2014. For more information, visit www.ifpartners.com.

Posted by: Max Griendling | February 1st, 2019 at 10:28am.