Category: Design Group

October 1, 2018June 4, 2020

Basic Search Engine Optimization (SEO) for Financial Professionals

We’ve all heard the same spiel from a self-proclaimed marketing expert at a conference. There, engulfed in dim, fluorescent lighting, a person on stage casually ran through their PowerPoint presentation where you may have heard the acronym SEO accompanied by the words “Content is King”. The marketing world is filled with these individuals, often claiming …

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July 15, 2017June 4, 2020

Not Using Facebook Ads? You’re a Lunatic.

If I were selling you a Rolex, would you rather pay me $6,000 or $120 for it? Maybe I have a Ferrari I’m getting rid of and I want to give you the option to take it off my hands for either $200,000 or $4,000. Which price would you prefer? You’d probably agree that these …

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January 3, 2017June 4, 2020

Building the Blog of Your Dreams

Before I was the gatekeeper for everything involving content at IFP, I worked at a marketing agency in Tampa. While I worked there, it was my sole responsibility to ensure that each time a client started a blog, it hit the ground running and continued to captivate their target audience for years to come. In …

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