Our specialized marketing division seeks to build brands, create better client experiences and make our advisors look good.

Educational by Design

We don’t simply take orders and pump out collateral or websites. The IFP Design Group will sit down with your firm to discuss strategies and methods to organically grow your business’s brand.

Usability + User Experience

Whether you’re utilizing the IFP brand or an independent identity, our team can help craft an unforgettable, client-focused experience.

Our Approach

Brand Strategy

A brand is a financial advisor’s lifeblood. The elements of a brand are as big as the sign on your building and as small as the way your administrator brews coffee for clients. We’ll provide the necessary tools to create a brand and teach your team how to best use them.

Advertising Consultation

IFP is an avid promoter of social media, search engine, and print advertising. We’ll steer you in the right direction based on the specific needs of your firm and help get you get noticed in a noisy world.

Website Development

The Design Group can create a seamless web experience for advisors that organically attracts current and prospective clients. We offer access to custom solutions or you can leverage one of our pre-constructed templates depending on your level of need.

Research & Competitive Analysis

Better understand your competitors and the marketing tactics they’ve deployed. Through a data-driven approach, our team uses this information to make tactical decisions based on historical and current trends.

Advice and Training

We know advisors occasionally need a helping hand from an experienced marketer. We can help provide general marketing advice, web platform training, guidance for creating presentations, and much more completely free of charge.

Search Engine Optimization

Want to generate new business from your online presence? With extensive knowledge of search engine algorithms and web architectures, our team can provide a baseline audit of your website to identify areas for improvement.

IFP Design Group Support

The IFP Design Group is comprised of veteran marketers with an established track record of creating distinctive brand identities.

Michelle Peatee

Manager, Design Group

Justin Lance

Associate, Video Production

Are you an IFP advisor? Let the IFP Design Group start building your brand story.

Latest Blog Posts

Basic Search Engine Optimization (SEO) for Financial Advisors

October 1, 2018 | Author: Chris Hamm

We’ve all heard the same spiel from a self-proclaimed marketing expert at a conference. There, engulfed in dim, fluorescent lighting, a person on stage casually ran through their PowerPoint presentation where you may have heard the acronym SEO accompanied by the words “Content is King”. The marketing world is filled with these individuals, often claiming …

Not Using Facebook Ads? You’re a Lunatic.

July 15, 2017 | Author: Chris Hamm

If I were selling you a Rolex, would you rather pay me $6,000 or $120 for it? Maybe I have a Ferrari I’m getting rid of and I want to give you the option to take it off my hands for either $200,000 or $4,000. Which price would you prefer? You’d probably agree that these …

Building the Blog of Your Dreams

January 3, 2017 | Author: Chris Hamm

Before I was the gatekeeper for everything involving content at IFP, I worked at a marketing agency in Tampa. While I worked there, it was my sole responsibility to ensure that each time a client started a blog, it hit the ground running and continued to captivate their target audience for years to come. In …