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A Better Broker-Dealer Has Arrived.

Our industry needed a disruptor, so we built one.

Built by us for you.

We are a full-service broker-dealer, registered investment adviser, and insurance agency. Everything we do is with financial professionals and their clients in mind.

Technology Made Easy

Advisor[X], IFP’s proprietary platform, makes it easy to access important metrics, quickly login to important applications, and access an ever-growing bank of knowledge.

We Are Custodian Agnostic

Pick from one of four custodians for your advisory business.

Pershing Fidelity TD Ameritrade Charles Schwab

What are you interested in?

Custodian Options

Why limit yourself? Choose from our 4 custodian partners for your advisory assets.


Learn about our proprietary digital interface for financial professionals.

Advisory Platform

Our open architecture model is flexible but easy to navigate.

Transitions Process

We use technology to make moving to our firm as easy as possible.