We see and review quite a bit of websites throughout the work we do. Your website can be one of your biggest drivers for gaining new clients. However, you only have a few milliseconds (.05 seconds) to capture a user’s attention before they judge your website. On top of that, about 75% of users admit that they judge a businesses’ credibility based on their website design.1 Below is a list of our top 5 red flags that are easy giveaways your website is outdated.
1. Non-Responsive Design
Meaning it adjusts properly to all screen sizes – desktop, tablets and mobile. This by far ranks as the biggest offender because you could be missing out and losing potential clients.
2. Old photography or bad stock images
This one really counts as two. First, is your headshot 5-10+ years old? It’s time to get a new one. Second, are you using the same old stock photography as your competitors? Above are some examples of the cheesy stock photos we’ve seen too many times.
3. Tiny text
Gone are the days that websites should be written in small 10px font size like they used to be back in the 90s and 2000s. You don’t want your users going blind when reading your site. Don’t be shy to use larger text sizes.
4. Dated content or blogs
Do you have blogs that are over a year old still listed as the most recent post? Or what about the copyright in the footer of your website? Does it reflect the current year? These can give cues to users that you might not be in business anymore.
5. Tabbed or built-in bar menu navigation
We see these quite a bit still unfortunately and are an automatic giveaway the website was designed many many years ago.
If you’ve noticed one or all of these signs on your existing website, it’s time for a website re-design. Need help? Reach out to the IFP Design Group at [email protected]