IFP Launches AdvisorEngine, a New Technology Platform

Feb 18, 2021 | Press Release

The digital wealth management offering blends the best of ‘robo’ and traditional advisory capabilities – giving each IFP advisor the power to deliver high-end financial advice at scale

Tampa, FL, February 18, 2021 – Independent Financial Partners (IFP), an SEC-registered investment advisor and broker-dealer specializing in wealth management and retirement plan consulting, announced today the launch of a digital wealth management platform for its financial professionals by partnering with AdvisorEngine®, the financial experience company.

The new platform is live beginning today, and available to advisors who custody with BNY Mellon’s Pershing.

“AdvisorEngine gives our advisors a way to deliver personalized service at scale, across wealth levels and generations,” said IFP’s Chief Investment Officer, Aaron Gilman. “Each IFP advisor can deliver a modern client experience using his or her own branding, combined with IFP’s models and investment philosophies – a combination not available through other providers.”

The offering is designed to power a modern wealth management business – including functionality for financial professionals and clients. Features include proposal generation, paperless onboarding, risk-questionnaires, model management tools, portfolio reporting and rebalancing tools, fee billing, compliance tools and a client portal. Unique to the technology is the ability for each IFP advisor to brand and customize the client experience.

Some of IFP’s advisors are scheduled to adopt the platform as a holistic technology stack, while other advisors will use the capabilities to better serve a specific client segment.

“The IFP leadership team is focused on empowering their advisors to grow and scale” said AdvisorEngine Chief Growth Officer, John Tyers. “We have taken great care together to design a modern experience that reinforces the value that IFP advisors bring to their clients every day.”

About IFP

Independent Financial Partners (IFP) is a broker-dealer and registered investment adviser, supporting over 240 financial professionals around the country. Financial professionals affiliated with IFP have the option to manage advisory assets with four custodians: BNY Mellon’s Pershing, Fidelity, Charles Schwab, and TD Ameritrade. As of December 31st, 2020, IFP’s financial professionals oversee over $7 billion in assets under management.

About AdvisorEngine®

AdvisorEngine powers financial advice that is personal, scientific and beautiful. The company’s technology is trusted by over 1,200 wealth management firms in the United States that advise $600 billion of assets under management.

Its platform uses smart automation to modernize the advisor experience (AX), the business operations experience (BX) and the client experience (CX). Modules include prospect engagement tools, paperless client onboarding, account aggregation, CRM, goals-based financial planning tools, model portfolios tools, portfolio construction analytics, compliance tools, performance reporting and fee billing.

The company is a subsidiary of Franklin Resources, Inc., a global investment management organization operating as Franklin Templeton, whose mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Based in New York, NY and Raleigh, NC, the AdvisorEngine team strives to fulfill six ideals through their work: camaraderie, clarity, curiosity, creativity, crushing it and celebration. For more information, please visit advisorengine.com.

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